Author Archives: David Beacom
The Joke’s on Us
Sooner or later in your publishing career–especially if that career includes publishing books–you will inevitably be faced with this (well-intentioned, yet absolutely maddening) question: “Why don’t you publish only bestsellers?” Now, of course, any person who’s asking is probably at … Continue reading
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Tagged bestsellers, books, humor, occupational hazard, publishing
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Strategic Planning–Guiding Questions
Welcome to the blog for David Beacom Strategies. In this space, we’ll provide advice and suggestions for making your content count. For most nonprofit professionals, strategic planning is a bit of a black box. And many of us, as a … Continue reading
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Tagged competitive analysis, management, member engagement, nonprofit board development, strategic planning
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Publisher’s Website Checklist: Six Essentials
By David Beacom and John B. McHugh Your own dedicated website has become a vital element of any successful book marketing program. To help you cover all the bases, we’ve developed the handy checklist below. Once you’ve got cover images … Continue reading
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Tagged publisher, publishing
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